For The Hartford’s iHeart Radio Music Festival activation, the goal was to create a shaded, misty oasis where attendees could escape the heat while engaging with the "The Buck’s Got Your Back" campaign. This relaxing area featured QR codes promoting small businesses like local restaurants, offering guests easy access to explore and support them.
Key interactive elements included a large Buck-themed selfie chair for visitors to take and share photos on social media, promoting both the event and the campaign. Charging stations were available in the shade so guests could recharge their devices while they cooled off under refreshing misters. This activation not only provided comfort but also created social engagement and support for small businesses.