At Recurly, I was responsible for designing the 2024 State of Subscriptions report, a comprehensive analysis of trends and data shaping the subscription economy. This report covers key topics such as customer retention strategies, growth opportunities in emerging markets, the rise of personalized subscription models, and the impact of shifting consumer behavior.
The project involved creating a visually engaging design for both digital and print formats that effectively presented complex data while staying true to Recurly's brand. I worked with teams across marketing, content, and data to ensure the design was clear and easy to navigate, helping the report resonate with its audience. This design was key to the report's success across multiple platforms as part of a larger multi-channel marketing strategy.